High Touch

Listening to bright, funny speakers like Daniel Pink is helpful and entertaining. Pink has a good outlook on society and what it wants from a product or service (See my March 30 post below). In his book A Whole New Mind he talks about "high concept" and "high touch."

By chance I came across Michael Vickers, a Pink-like speaker who talks about "high task" and "high touch." What he has to say about this topic is practical and can help in running businesses and schools and in relationships with customers and parents. I have not read his book yet, but see what you think about what he has to say by listening to his 15 minute video clip where he talks about his "Creating High Touch." While you are there, click on his other video, "Value Price Relationship"; it, too, is very entertaining and informative.