I am a huge fan of Malcolm Gladwell. If you have read any of his articles in The New Yorker or his books, The Tipping Point or Blink, you know how fascinating his research and take on life are.Click over to his TED Talk and hear him talk about "What we can learn from spaghetti sauce" (17:42). Much like the theories of Daniel Pink, Gladwell uses the research of Howard Moscowitz in analyzing what people like and what sells.
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