Pink is at his best with his
latest book. What makes it so relevant to education is that he presents sales
of services, something we all do in our lives whether it is convincing a class
through a lesson, or asking the boss for a raise, or helping a patient
understand the need for a procedure. Particularly in the education and health
services fields (Ed-Med) as opposed to the manufacturing sector, sales has
changed dramatically from the 1950s when the Fuller Brush salesman peddled
wares door to door.
By looking at the history and reputation of selling, Pink
explores sales analytically from his ABCs—Attunement, Buoyancy, and Clarity to
going from caveat emptor to caveat venditor; to pecha kucha, a new way of
presenting Power Point presentations; and to how to be a servant-leader. Like Drive, Pink’s previous book, To Sell is Human is a must read.
This recent article from Mind/Shift How we will learn, "Dan Pink: How Teachers Can Sell Love of Learning to Students," is right on.
Also, listen to this interview with Pink on NPR.