"No, Your Kid Shouldn't Get a Gold Star For Reading" by Pamela Paul (NYTimes Sept. 1, 2019) is right on when it comes to guiding our children to read.
“Reading is not only fundamental to academic achievement, it’s also crucial to developing other measurable skills like executive function and social behavior. We are all agreed that reading makes you more knowledgeable and a better learner. What’s becoming more and more clear is that it also makes you a better-adjusted, better human being. Who wouldn’t prefer to see their kid immersed in a novel than scrolling dolefully through photos of a missed party on Instagram?”